Nos complace anunciar que hemos sido seleccionados entre Las 25 principales agencias de automatización de correo electrónico y marketing, según DesignRush. A continuación, les compartimos un fragmento de la noticia en español y algunos enlaces de portales que han publicado la noticia.
Las 3 mejores prácticas recomendadas de marketing por correo electrónico de 2019 más, las 25 principales agencias de automatización de correo electrónico y marketing, según DesignRush
NUEVA YORK, 24 de abril de 2019 / PRNewswire-PRWeb / – Las investigaciones demuestran que el marketing por correo electrónico puede proporcionar un retorno de la inversión de hasta el 4400% por ciento. Sin embargo, ciertas tácticas dentro de las campañas de correo electrónico fomentarán un mejor crecimiento de ingresos que otras.
DesignRush, un mercado B2B que conecta marcas con agencias, descubrió las tres mejores prácticas de marketing por correo electrónico que pueden impulsar las marcas y fomentar altos índices de conversión y clics.
Las 3 mejores prácticas de marketing por correo electrónico de 2019 son:
- Recopilar direcciones de correo electrónico honestamente
Las marcas siempre deben asegurarse de que los destinatarios de sus listas de correo electrónico se agreguen de manera justa. Los consumidores deben saber exactamente en qué se están inscribiendo, a quién lo envía y con qué frecuencia pueden esperar correos electrónicos.
Además, las empresas deben evitar tácticas como la compra de listas de correo electrónico. Si bien es posible que inicialmente aumenten la cantidad de personas que reciben comunicaciones, es probable que las marcas también tengan tasas de clics y conversiones más bajas y tasas de cancelación de suscripción más altas.
- Escriba líneas de asunto atractivas sin verse como SPAM
La clave para aumentar las tasas de apertura, que es esencialmente el primer paso para las conversiones dirigidas por correo electrónico, es escribir líneas de asunto que valgan la pena. Estos deben describir de manera concisa el contenido del correo electrónico y el valor agregado único. Por ejemplo, las tiendas de comercio electrónico deben resaltar los detalles de la venta, mientras que las organizaciones de noticias deben centrarse en las noticias de última hora.
Sin embargo, demasiadas palabras de moda pueden verse como spam en las bandejas de entrada, lo que hace que los mensajes se dirijan directamente al correo no deseado, y los destinatarios eliminen el correo electrónico. Evite elementos como todas las letras mayúsculas y demasiados emojis en las líneas de asunto.
- Prueba A / B
Cada marca encontrará que ciertas estrategias de correo electrónico funcionan mejor para ellas que otras, y no hay dos marcas exactamente iguales. Por lo tanto, la mejor manera de entender el contenido y las tácticas de correo electrónico que un público objetivo desea es a través de las campañas de prueba A / B.
Para hacerlo, las marcas envían dos campañas de correo electrónico que son exactamente iguales, excepto por un elemento, como el tiempo de entrega, la línea de asunto, el formato del contenido o algo más. Una mitad aleatoria de su lista de correo electrónico recibirá una, y la otra recibirá la campaña de prueba. Luego, las marcas pueden comparar los resultados para determinar qué táctica fue la más efectiva.
«El correo electrónico es una de las formas más efectivas, y rastreables, de marketing digital», dice Gabriel Shaoolian, fundador y director ejecutivo de DesignRush. «Al implementar algunas de las mejores prácticas, las marcas podrán agudizar sus campañas de correo electrónico, mejorar el éxito general y hacer crecer sus negocios e ingresos de manera más efectiva».
A continuación algunos portales que han publicado la noticia completa, junto con el listado de las 25 mejores empresas por orden alfabético: (sioncreativos.com está en el número 18)
• https://finance.yahoo.com/news/3-best-email-marketing-best-081500746.html
• http://www.abc-7.com/story/40357435/the-3-best-email-marketing-best-practices-of-2019-plus-the-top-25-email-and-marketing-automation-agencies-according-to-designrush
• http://www.nbc29.com/story/40357435/the-3-best-email-marketing-best-practices-of-2019-plus-the-top-25-email-and-marketing-automation-agencies-according-to-designrush
• http://www.wsiltv.com/story/40357435/the-3-best-email-marketing-best-practices-of-2019-plus-the-top-25-email-and-marketing-automation-agencies-according-to-designrush
• http://www.wrcbtv.com/story/40357435/the-3-best-email-marketing-best-practices-of-2019-plus-the-top-25-email-and-marketing-automation-agencies-according-to-designrush
• http://markets.financialcontent.com/wral/news/read/38136933/The_3_Best_Email_Marketing_Best_Practices_Of_2019_
• http://www.abc6.com/story/40357435/the-3-best-email-marketing-best-practices-of-2019-plus-the-top-25-email-and-marketing-automation-agencies-according-to-designrush
• http://markets.winslowevanscrocker.com/winslow/news/read/38136933
• http://www.wicz.com/story/40357435/the-3-best-email-marketing-best-practices-of-2019-plus-the-top-25-email-and-marketing-automation-agencies-according-to-designrush
• http://www.erienewsnow.com/story/40357435/the-3-best-email-marketing-best-practices-of-2019-plus-the-top-25-email-and-marketing-automation-agencies-according-to-designrush
• http://www.wfmz.com/prnewswire?rkey=20190424UN28558&filter=2518
• http://www.wfmj.com/story/40357435/the-3-best-email-marketing-best-practices-of-2019-plus-the-top-25-email-and-marketing-automation-agencies-according-to-designrush
• http://www.weny.com/story/40357435/the-3-best-email-marketing-best-practices-of-2019-plus-the-top-25-email-and-marketing-automation-agencies-according-to-designrush
• http://www.fox21delmarva.com/story/40357435/the-3-best-email-marketing-best-practices-of-2019-plus-the-top-25-email-and-marketing-automation-agencies-according-to-designrush
• http://www.wboc.com/story/40357435/the-3-best-email-marketing-best-practices-of-2019-plus-the-top-25-email-and-marketing-automation-agencies-according-to-designrush
• http://www.valleyscw.com/story/40357435/the-3-best-email-marketing-best-practices-of-2019-plus-the-top-25-email-and-marketing-automation-agencies-according-to-designrush
• http://www.nbc-2.com/story/40357435/the-3-best-email-marketing-best-practices-of-2019-plus-the-top-25-email-and-marketing-automation-agencies-according-to-designrush
• http://www.cityroom.com/city-guides/warren-county/?rkey=20190424UN28558&filter=5710
• http://business.wapakdailynews.com/wapakdailynews/news/read/38136933/The_3_Best_Email_Marketing_Best_Practices_Of_2019_
• https://www.vbprofiles.com/press_releases/5cc01cddb9abe44d079e22b7
• http://markets.financialcontent.com/fatpitch.valueinvestingnews/news/read/38136933
• http://business.times-online.com/times-online/news/read/38136933/The_3_Best_Email_Marketing_Best_Practices_Of_2019_
• http://markets.financialcontent.com/townhall/news/read/38136933
• http://www.tickertech.com/cgi/?a=news&ticker=a&w=&story=201904201904240415PR_NEWS_USPR_____UN28558
• http://business.bentoncourier.com/bentoncourier/news/read/38136933/The_3_Best_Email_Marketing_Best_Practices_Of_2019_
• http://business.punxsutawneyspirit.com/punxsutawneyspirit/news/read/38136933/The_3_Best_Email_Marketing_Best_Practices_Of_2019_
• http://business.thepostandmail.com/thepostandmail/news/read/38136933/The_3_Best_Email_Marketing_Best_Practices_Of_2019_
• http://business.thepilotnews.com/thepilotnews/news/read/38136933/The_3_Best_Email_Marketing_Best_Practices_Of_2019_
• http://business.observernewsonline.com/observernewsonline/news/read/38136933/The_3_Best_Email_Marketing_Best_Practices_Of_2019_
• http://business.am-news.com/am-news/news/read/38136933/The_3_Best_Email_Marketing_Best_Practices_Of_2019_
• http://business.kanerepublican.com/kanerepublican/news/read/38136933/The_3_Best_Email_Marketing_Best_Practices_Of_2019_
• http://business.theeveningleader.com/theeveningleader/news/read/38136933/The_3_Best_Email_Marketing_Best_Practices_Of_2019_
• http://business.dptribune.com/dptribune/news/read/38136933
• http://business.smdailypress.com/smdailypress/news/read/38136933/The_3_Best_Email_Marketing_Best_Practices_Of_2019_
• http://markets.chroniclejournal.com/chroniclejournal/news/read/38136933
• http://business.theantlersamerican.com/theantlersamerican/news/read/38136933/The_3_Best_Email_Marketing_Best_Practices_Of_2019_
• http://www.telemundolubbock.com/story/40357435/the-3-best-email-marketing-best-practices-of-2019-plus-the-top-25-email-and-marketing-automation-agencies-according-to-designrush
• http://techsocialnet.com/pages/technews?rkey=20190424UN28558&filter=8843
• http://markets.financialcontent.com/tamarsecurities/news/read/38136933
• http://business.sweetwaterreporter.com/sweetwaterreporter/news/read/38136933/The_3_Best_Email_Marketing_Best_Practices_Of_2019_
• http://www.snntv.com/story/40357435/the-3-best-email-marketing-best-practices-of-2019-plus-the-top-25-email-and-marketing-automation-agencies-according-to-designrush
• http://www.stateofdigitalpublishing.com/pr-newswire/?rkey=20190424UN28558&filter=8209
• http://business.starkvilledailynews.com/starkvilledailynews/news/read/38136933/The_3_Best_Email_Marketing_Best_Practices_Of_2019_
• http://www.spoke.com/press_releases/5cc01cd228d3e4d2ea002f70
• http://www.rosemansolutions.com/wordpress/pr-newswire/?rkey=20190424UN28558&filter=10387
• http://markets.financialcontent.com/gatehouse.rrstar/news/read/38136933/The_3_Best_Email_Marketing_Best_Practices_Of_2019_
• http://business.ridgwayrecord.com/ridgwayrecord/news/read/38136933/The_3_Best_Email_Marketing_Best_Practices_Of_2019_
• http://www.rfdtv.com/story/40357435/the-3-best-email-marketing-best-practices-of-2019-plus-the-top-25-email-and-marketing-automation-agencies-according-to-designrush
• https://rainemagazine.com/pr-newswire/?rkey=20190424UN28558&filter=10086
• https://www.prweb.com/releases/the_3_best_email_marketing_best_practices_of_2019_plus_the_top_25_email_and_marketing_automation_agencies
• http://www.profitquotes.com/cgi/?a=news&ticker=a&w=&story=201904201904240415PR_NEWS_USPR_____UN28558
• http://business.poteaudailynews.com/poteaudailynews/news/read/38136933/The_3_Best_Email_Marketing_Best_Practices_Of_2019_
• http://markets.post-gazette.com/postgazette/news/read/38136933
• http://www.onenewspage.us/prnewswire.php?rkey=20190424UN28558&filter=4884
• http://www.onenewspage.com/prnewswire.php?rkey=20190424UN28558&filter=3968
• http://www.oldies977lubbock.com/story/40357435/the-3-best-email-marketing-best-practices
• http://stocks.newsok.com/newsok/news/read/38136933/The_3_Best_Email_Marketing_Best_Practices_Of_2019_
• https://newsblaze.com/pr-newswire/?rkey=20190424UN28558&filter=12684
• http://money.mymotherlode.com/clarkebroadcasting.mymotherlode/news/read/38136933
• http://mysillylittlegang.com/prnewswire/?rkey=20190424UN28558&filter=951
• https://www.mompreneur.buzz/mp-buzzfeed/?rkey=20190424UN28558&filter=14445
• http://finance.minyanville.com/minyanville/news/read/38136933
• http://business.minstercommunitypost.com/minstercommunitypost/news/read/38136933/The_3_Best_Email_Marketing_Best_Practices_Of_2019_
• http://media.newswire.ca/marthacisneros.html?rkey=20190424UN28558&filter=16702
• http://thenumbers.marketplace.org/publicradio/news/read/38136933
• http://manhattanweek.com/?page_id=1478&rkey=20190424UN28558&filter=4113
• http://business.mammothtimes.com/mammothtimes/news/read/38136933/The_3_Best_Email_Marketing_Best_Practices_Of_2019_
• http://business.malvern-online.com/malvern-online/news/read/38136933/The_3_Best_Email_Marketing_Best_Practices_Of_2019_
• http://www.magic1065.com/story/40357435/the-3-best-email-marketing-best-practices-of-2019-plus-the-top-25-email-and-marketing-automation-agencies-according-to-designrush
• http://www.bigcountry995.com/story/40357435/the-3-best-email-marketing-best-practices-of-2019-plus-the-top-25-email-and-marketing-automation-agencies-according-to-designrush
• http://www.news9.com/story/40357435/the-3-best-email-marketing-best-practices-of-2019-plus-the-top-25-email-and-marketing-automation-agencies-according-to-designrush
• http://markets.financialcontent.com/citcomm.kvoram/news/read/38136933
• http://www.kvoo.com/story/40357435/the-3-best-email-marketing-best-practices-of-2019-plus-the-top-25-email-and-marketing-automation-agencies-according-to-designrush
• http://www.kuam.com/story/40357435/the-3-best-email-marketing-best-practices-of-2019-plus-the-top-25-email-and-marketing-automation-agencies-according-to-designrush
• http://www.ktvn.com/story/40357435/the-3-best-email-marketing-best-practices-of-2019-plus-the-top-25-email-and-marketing-automation-agencies-according-to-designrush
• http://www.doublet973.com/story/40357435/the-3-best-email-marketing-best-practices-of-2019-plus-the-top-25-email-and-marketing-automation-agencies-according-to-designrush
• http://www.tulsacw.com/story/40357435/the-3-best-email-marketing-best-practices-of-2019-plus-the-top-25-email-and-marketing-automation-agencies-according-to-designrush
• http://www.newson6.com/story/40357435/the-3-best-email-marketing-best-practices-of-2019-plus-the-top-25-email-and-marketing-automation-agencies-according-to-designrush
• http://www.mylubbocktv.com/story/40357435/the-3-best-email-marketing-best-practices-of-2019-plus-the-top-25-email-and-marketing-automation-agencies-according-to-designrush
• http://www.1077yesfm.com/story/40357435/the-3-best-email-marketing-best-practices-of-2019-plus-the-top-25-email-and-marketing-automation-agencies-according-to-designrush
• http://www.klkntv.com/story/40357435/the-3-best-email-marketing-best-practices-of-2019-plus-the-top-25-email-and-marketing-automation-agencies-according-to-designrush
• http://www.lubbockcw.com/story/40357435/the-3-best-email-marketing-best-practices-of-2019-plus-the-top-25-email-and-marketing-automation-agencies-according-to-designrush
• http://www.937theeagle.com/story/40357435/the-3-best-email-marketing-best-practices-of-2019-plus-the-top-25-email-and-marketing-automation-agencies-according-to-designrush
• http://www.htv10.tv/story/40357435/the-3-best-email-marketing-best-practices-of-2019-plus-the-top-25-email-and-marketing-automation-agencies-according-to-designrush
• http://www.fox34.com/story/40357435/the-3-best-email-marketing-best-practices-of-2019-plus-the-top-25-email-and-marketing-automation-agencies-according-to-designrush
• http://www.kitv.com/story/40357435/the-3-best-email-marketing-best-practices-of-2019-plus-the-top-25-email-and-marketing-automation-agencies-according-to-designrush
• http://www.khits.com/story/40357435/the-3-best-email-marketing-best-practices-of-2019-plus-the-top-25-email-and-marketing-automation-agencies-according-to-designrush
• http://www.1170kfaq.com/story/40357435/the-3-best-email-marketing-best-practices-of-2019-plus-the-top-25-email-and-marketing-automation-agencies-according-to-designrush
• http://www.keyc.com/story/40357435/the-3-best-email-marketing-best-practices-of-2019-plus-the-top-25-email-and-marketing-automation-agencies-according-to-designrush
• http://www.929thedrive.com/story/40357435/the-3-best-email-marketing-best-practices-of-2019-plus-the-top-25-email-and-marketing-automation-agencies-according-to-designrush
• http://www.kasa.com/story/40357435/the-3-best-email-marketing-best-practices-of-2019-plus-the-top-25-email-and-marketing-automation-agencies-according-to-designrush
• http://markets.financialcontent.com/citcomm.citcommstations/news/read/38136933
• http://www.kake.com/story/40357435/the-3-best-email-marketing-best-practices-of-2019-plus-the-top-25-email-and-marketing-automation-agencies-according-to-designrush
• https://jotup.co/node/285255
• http://business.inyoregister.com/inyoregister/news/read/38136933/The_3_Best_Email_Marketing_Best_Practices_Of_2019_
• https://invertirusa.com/entertainment-media-news/?rkey=20190424UN28558&filter=15947
• http://markets.financialcontent.com/ibtimes/news/read/38136933
• http://markets.financialcontent.com/gafri/news/read/38136933/The_3_Best_Email_Marketing_Best_Practices_Of_2019_
• http://www.gatewaynewssource.com/pr-news/?rkey=20190424UN28558&filter=10587
• http://markets.financialcontent.com/franklincredit/news/read/38136933
• https://partner.firstrain.com/sources/PR/1573/89/05/8905262522165338851.html
• https://www.finanzen.net/nachricht/aktien/the-3-best-email-marketing-best-practices-of-2019-plus-the-top-25-email-and-marketing-automation-agencies-according-to-designrush-7404604
• https://www.finanzen.at/nachrichten/aktien/the-3-best-email-marketing-best-practices-of-2019-plus-the-top-25-email-and-marketing-automation-agencies-according-to-designrush-1028133399
• http://markets.financialcontent.com/prnews.pressrelease/news/read/38136933/the_3_best_email_marketing_best_practices_of_2019_
• http://quotes.fatpitchfinancials.com/fatpitch.financials/news/read/38136933
• http://www.cityroom.com/city-guides/el-paso/?rkey=20190424UN28558&filter=4339
• http://markets.financialcontent.com/dowtheoryletters/news/read/38136933
• http://digitalconqurer.com/prnewswire/technology/?rkey=20190424UN28558&filter=3833
• http://business.decaturdailydemocrat.com/decaturdailydemocrat/news/read/38136933/The_3_Best_Email_Marketing_Best_Practices_Of_2019_
• http://www.datelinecarolina.org/story/40357435/the-3-best-email-marketing-best-practices-of-2019-plus-the-top-25-email-and-marketing-automation-agencies-according-to-designrush
• http://business.dailytimesleader.com/dailytimesleader/news/read/38136933/The_3_Best_Email_Marketing_Best_Practices_Of_2019_
• http://markets.financialcontent.com/dailypennyalerts/news/read/38136933
• http://finance.dailyherald.com/dailyherald/news/read/38136933/The_3_Best_Email_Marketing_Best_Practices_Of_2019_
• https://markets.businessinsider.com/news/stocks/the-3-best-email-marketing-best-practices-of-2019-plus-the-top-25-email-and-marketing-automation-agencies-according-to-designrush-1028133399
• http://blog.businessclassnews.com/latest-news/?rkey=20190424UN28558&filter=11925
• http://markets.buffalonews.com/buffnews/news/read/38136933/The_3_Best_Email_Marketing_Best_Practices_Of_2019_
• http://markets.financialcontent.com/bostonherald/news/read/38136933
• http://business.borgernewsherald.com/borgernewsherald/news/read/38136933
• http://business.bigspringherald.com/bigspringherald/news/read/38136933/The_3_Best_Email_Marketing_Best_Practices_Of_2019_
• https://betsol.com/technology-industry-news/?rkey=20190424UN28558&filter=7196
• https://www.benzinga.com/pressreleases/19/04/r13583919/the-3-best-email-marketing-best-practices-of-2019-plus-the-top-25-email-and-marketing-automation-a
• http://markets.financialcontent.com/bpas/news/read/38136933
• http://finance.azcentral.com/azcentral/news/read/38136933
• https://axcessnews.com/pr-newswire/?rkey=20190424UN28558&filter=12685
• http://us.aving.net/news/index.php?mn_name=prnewswire&rkey=20190424UN28558&filter=6243
• http://markets.ask.com/ask/news/read/38136933
• http://markets.financialcontent.com/ascensus/news/read/38136933
• https://de.advfn.com/p.php?article=79751902&pid=nmona
• http://www.lubbocks969thebull.com/story/40357435/the-3-best-email-marketing-best-practices-of-2019-plus-the-top-25-email-and-marketing-automation-agencies-according-to-designrush
• https://360wisemedia.com/prnewswire?rkey=20190424UN28558&filter=9016
• http://markets.financialcontent.com/1discountbrokerage/news/read/38136933
• http://www.1007thescore.com/story/40357435/the-3-best-email-marketing-best-practices-of-2019-plus-the-top-25-email-and-marketing-automation-agencies-according-to-designrush
